Sling TV TV is an OTT (over-the-top) TV service, meaning it is streamed over the Internet, instead of relying on set-top boxes, cables or contracts

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• No commitment
• No annual contract
• No credit check
• No hardware installation
• No hidden fees

The service is designed to appeal to customers who:

• Don't subscribe to traditional pay-TV
• Currently use other, Internet based services (such as Netflix)
• Feel trapped by traditional pay-TV
• Feel their current service is too expensive

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Continue the joke of the misunderstanding and help reinstate how customers should want to embrace the Slinger lifestyle of flexibility, freedom and choice. Don't back away from the real message and double down on supporting what it is Sling TV offers compared to competitors

• We want to let our customers know we offer lots of customization when it comes to choosing what you want to watch
• Sling TV is the only service that lets you choose a base for as low as $30 and customize it with Extras for as little as $5

Possible complaints: "You are promoting deviant behavior/the add is generally offensive"

• What's offensive is how much big cable companies charge you for content you don't want to watch.
• I understand why you might feel that way. The only thing we're trying to promote is the mistake most people make when it comes to how they watch TV.
• We did not intend for you to find the commercial/ad offensive and we'd like to apologize for any inconvenience this may have caused and we appreciate your feedback.

Sling TV Provides the best of live TV over the internet.

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A La Carte is what puts more choice and control into the hands of our customers! Both customers and Agents have been asking for customizable programming, and Sling TV has delivered. Sling TV is cornering the industry in offering a subscription tailored to fit each of our customers' needs!

• A La Carte begins with a core service and lets you customize your Extras to fit your needs
• Because A La Carte includes only the services you select, the price is significantly reduced so you know you’re getting what you paid for without all the additional channels you didn’t want
• Extras tend to not overlap any channels included in your core services, making them a perfect complement!
• Add and remove Extras at any time without a fee. If you don't watch, don't pay!

We know every consumer would love to just pay for the exact channels they want. And we would love that too. We would do that in a heartbeat if programmers would let us

1. Use the Interactive Channel Guide at www.sling.com/channelto determine the best programming solution for the customer
   • Determine the most price-effective subscription options for the customer, see if they prefer single stream or multi-stream, and promote any additional Extras in which the customer may be interested
2. If customer is more interested in locals, use How do local channels work on Sling TV? to determine eligibility or alternative watching methods
3. Provide Channel Information
   • If the customer is close to a computer, direct the customer to sling.com/service where they can see what kind of services they need for the channels they really want
   • Base services and Extras are meant needs at any time!
   • Did you know the average cable bill is $103.00?!

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